UNIQUE AROMA

Fruity notes beyond citrus have become so popular in recent years that they deserve a category of their own. As a rule fruits are resistant to distillation and extraction processes due to the very high percentage of water in their natural make-up, and they remain a reconstructed note in fragrances. Their effect ranges from the refreshing to the succulent, all the way to the musty and mysterious.

Fruits provide a nuanced texture and a refreshing feel in fragrances. Fruits especially have been extremely popular in the floral fruity category in the 2000s, while peach and plum have been major components in classical perfumers' "bases" (such as the famous Persicol) which produced many of the iconic fragrances of the first half of the 20th century.